Global Laptop Sales Analysis for 2025

According to the authoritative market research firm Omdia’s 2025 annual data:
Global Laptop Shipments in 2025
220.4 million units (including mobile workstations)
Year on year growth of 8%
78.87% of the total global PC shipments (279.5 million units), making it the absolute mainstay of the market

The core engine for the global notebook shipment growth (+8%) in 2025 is the Asia Pacific region, followed by North America and Japan, and overall moderate growth in Europe and Latin America.
1、 Core growth regions (by contribution)

  1. Asia Pacific region (largest engine)
    Growth rate:+10%+, significantly higher than the global average
    Main market contributions:
    China: Consumer subsidies, popularization of AI PCs, replacement cycle, growth rate of about 12%
    India: Annual shipment of 12.3 million laptops,+15.2%, driven by mixed office and consumer demand
    Japan: GIGA School 2.0 Education Program+Commercial Upgrade,+15%+
    Southeast Asia (Vietnam, Thailand): Capacity expansion+domestic demand growth,+10%+
  2. North America region (steady growth)
    Growth rate:+5%~6%
    Drivers: Enterprise Windows 11 upgrade, high-end/AI PC demand, tariff stocking
  3. Europe, Middle East, and Africa (EMEA)
    Growth rate:+4% to 5%, moderate recovery
    Drivers: commercial machine replacement, educational procurement, AI PC penetration
  4. Latin America region
    Growth rate:+7%~8%, higher than the global average
    Drivers: Economic recovery, consumption, and procurement of small and medium-sized enterprises

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